E for Effort Page 3

  “Where did you get that print?”

  Mike grinned at him. “Can we do business?”

  “Do business?” He was vehement. “You bet your life we can do business. We’ll do the greatest business you ever saw!”

  The projection man came down. “Hey, that’s all right. Where’d you get it?”

  Mike looked at me. I said, “This isn’t to go any further.”

  Johnson looked at his man, who shrugged. “None of my business.”

  I dangled the hook. “That wasn’t made here. Never mind where.”

  Johnson rose and struck, hook, line and sinker. “Europe! Hm-m-m. Germany. No, France. Russia, maybe, Einstein, or Eisenstein, or whatever his name is?”

  I shook my head. “That doesn’t matter. The leads are all dead, or out of commission, but their heirs… well, you get what I mean.”

  Johnson saw what I meant. “Absolutely right. No point taking any chances. Where’s the rest—?”

  “Who knows? We were lucky to salvage that much. Can do?”

  “Can do.” He thought for a minute. “Get Bernstein in here. Better get Kessler and Marrs, too.” The projectionist left. In a few minutes Kessler, a heavy-set man, and Marrs, a young, nervous chain-smoker, came in with Bernstein, the sound man. We were introduced all around and Johnson asked if we minded sitting through another showing.

  “Nope. We like it better than you do.”

  Not quite. Kessler and Marrs and Bernstein, the minute the film was over, bombarded us with startled questions. We gave them the same answers we’d given Johnson. But we were pleased with the reception, and said so.

  Kessler grunted. “I’d like to know who was behind that camera. Best I’ve seen, by Cripes, since ‘Ben Hur.’ Better than ‘Ben Hur.’ The boy’s good.”

  I grunted right back at him. “That’s the only thing I can tell you.

  The photography was done by the boys you’re talking to right now. Thanks for the kind word.”

  All four of them stared.

  Mike said, “That’s right.”

  “Hey, hey!” from Marrs. They all looked at us with new respect. It felt good.

  Johnson broke into the silence when it became awkward. “What’s next on the score card?”

  We got down to cases. Mike, as usual, was content to sit there with his eyes half closed, taking it all in, letting me do all the talking.

  “We want sound dubbed in all the way through.”

  “Pleasure,” said Bernstein.

  “At least a dozen, maybe more, of speaking actors with a close resemblance to the leads you’ve seen.”

  Johnson was confident. “Easy. Central Casting has everybody’s picture since the Year One.”

  “I know. We’ve already checked that. No trouble there. They’ll have to take the cash and let the credit go, for reasons I’ve already explained to Mr. Johnson.”

  A moan from Marrs. “I bet I get that job.”

  Johnson was snappish. “You do. What else?” to me.

  I didn’t know. “Except that we have no plans for distribution as yet. That will have to be worked out.”

  “Like falling off a log.” Johnson was happy about that. “One look at the rushes and United Artists would spit in Shakespeare’s eye.”

  Marrs came in. “What about the other shots? Got a writer lined up?”

  “We’ve got what will pass for the shooting script, or would have in a week or so. Want to go over it with us?”

  He’d like that.

  “How much time have we got?” interposed Kessler. “This is going to be a job. When do we want it?” Already it was “we.”

  “Yesterday is when we want it,” snapped Johnson, and he rose. “Any ideas about music? No? We’ll try for Werner Janssen and his boys. Bernstein, you’re responsible for that print from now on. Kessler, get your crew in and have a look at it. Marrs, you’ll go with Mr. Lefko and Mr. Laviada through the files at Central Casting at their convenience. Keep in touch with them at the Commodore.

  Now, if you’ll step into my office, we’ll discuss the financial arrangements—”

  As easy as all that.

  Oh, I don’t say that it was easy work or anything like that, because in the next few months we were playing Busy Bee. What with running down the only one registered at Central Casting who looked like Alexander himself, he turned out to be a young Armenian who had given up hope of ever being called from the extra lists and had gone home to Santee—casting and rehearsing the rest of the actors and swearing at the costumers and the boys who built the sets, we were kept hopping. Even Ruth, who had reconciled her father with soothing letters, for once earned her salary. We took turns shooting dictation at her until we had a script that satisfied Mike and myself and young Marrs, who turned out to be clever as a fox on dialogue.

  What I really meant is that it was easy, and immensely gratifying, to crack the shell of the tough boys who had seen epics and turkeys come and go. They were really impressed by what we had done. Kessler was disappointed when we refused to be bothered with photographing the rest of the film. We just batted our eyes and said that we were too busy, that we were perfectly confident that he would do as well as we could. He outdid himself, and us. I don’t know what we would have done if he had asked us for any concrete advice. I suppose, when I think it all over, that the boys we met and worked with were so tired of working with the usual mine-run Grade B’s, that they were glad to meet someone that knew the difference between glycerin tears and reality and didn’t care if it cost two dollars extra. They had us placed as a couple of city slickers with plenty on the ball. I hope.

  Finally it was all over with. We all sat in the projection room; Mike and I, Marrs and Johnson, Kessler and Bernstein, and all the lesser technicians that had split up the really enormous amount of work that had been done watched the finished product. It was terrific. Everyone had done his work well. When Alexander came on the screen, he was Alexander the Great. (The Armenian kid got a good bonus for that.) All that blazing color, all that wealth and magnificence and glamor seemed to flare right out of the screen and sear across your mind. Even Mike and I, who had seen the original, were on the edge of our seats.

  The sheer realism and magnitude of the battle scenes, I think, really made the picture. Gore, of course, is glorious when it’s all make-believe and the dead get up to go to lunch. But when Bill Mauldin sees a picture and sells a breathless article on the similarity of infantrymen of all ages—well, Mauldin knows what war is like. So did the infantrymen throughout the world who wrote letters comparing Alexander’s Arbela to Anzio and the Argonne. The weary peasant, not stolid at all, trudging and trudging into mile after mile of those dust-laden plains and ending as a stinking, naked, ripped corpse peeping under a mound of flies isn’t any different when he carries a sarissa instead of a rifle. That we’d tried to make obvious, and we succeeded.

  When the lights came up in the projection room we knew we had a winner. Individually we shook hands all around, proud as a bunch of penguins, and with chests out as far. The rest of the men filed out and we retired to Johnson’s office. He poured a drink all around and got down to business.

  “How about releases?”

  I asked him what he thought.

  “Write your own ticket,” he shrugged. “I don’t know whether or not you know it, but the word has already gone around that you’ve got something.”

  I told him we’d had calls at the hotel from various sources, and named them.

  “See what I mean? I know those babies. Kiss them out if you want to keep your shirt. And while I’m at it, you owe us quite a bit. I suppose you’ve got it.”

  “We’ve got it.”

  “I was afraid you would. If you didn’t, I’d be the one that would have your shirt.” He grinned, but we all knew he meant it. “All right, that’s settled. Let’s talk about release.

  “There are two or three outfits around town that will want a crack at it. My boys will have the word spread around in no time; there�
�s no point in trying to keep them quiet any longer. I know—they’ll have sense enough not to talk about the things you want off the record. I’ll see to that. But you’re top dog right now. You got loose cash, you’ve got the biggest potential gross I’ve ever seen, and you don’t have to take the first offer. That’s important, in this game.”

  “How would you like to handle it yourself?”

  “I’d like to try. The outfit I’m thinking of needs a feature right now, and they don’t know I know it. They’ll pay and pay. What’s in it for me?”

  “That,” I said, “we can talk about later. And I think I know just what you’re thinking. We’ll take the usual terms and we don’t care if you hold up whoever you deal with. What we don’t know won’t hurt us.” That’s what he was thinking, all right. That’s a cutthroat game out there.

  “Good. Kessler, get your setup ready for duplication.”

  “Always ready.”

  “Marrs, start the ball rolling on publicity… what do you want to do about that?” to us.

  Mike and I had talked about that before. “As far as we’re concerned,” I said slowly, “do as you think best. Personal publicity, O.K. We won’t look for it, but we won’t dodge it. As far as that goes, we’re the local yokels making good. Soft pedal any questions about where the picture was made, without being too obvious. You’re going to have trouble when you talk about the nonexistent actors, but you ought to be able to figure out something.”

  Marrs groaned and Johnson grinned. “He’ll figure out something.”

  “As far as technical credit goes, we’ll be glad to see you get all you can, because you’ve done a swell job.” Kessler took that as a personal compliment, and it was. “You might as well know now, before we go any further, that some of the work came right from Detroit.” They all sat up at that.

  “Mike and I have a new process of model and trick work.” Kessler opened his mouth to say something but thought better of it. “We’re not going to say what was done, or how much was done in the laboratory, but you’ll admit that it defies detection.”

  About that they were fervent. “I’ll say it defies detection. In the game this long and process work gets by me… where—”

  “I’m not going to tell you that. What we’ve got isn’t patented and won’t be, as long as we can hold it up.” There wasn’t any griping there. These men knew process work when they saw it. If they didn’t see it, it was good. They could understand why we’d want to keep a process that good a secret.

  “We can practically guarantee there’ll be more work for you to do later on.” Their interest was plain. “We’re not going to predict when, or make any definite arrangement, but we still have a trick or two in the deck. We like the way we’ve been getting along, and we want to stay that way. Now, if you’ll excuse us, we have a date with a blonde.”

  Johnson was right about the bidding for the release. We—or rather Johnson—made a very profitable deal with United Amusement and the affiliated theaters. Johnson, the bandit, got his percentage from us and likely did better with United. Kessler and Johnson’s boys took huge ads in the trade journals to boast about their connections with the Academy Award Winner. Not only the Academy, but every award that ever went to any picture. Even the Europeans went overboard. They’re the ones that make a fetish of realism. They knew the real thing when they saw it, and so did everyone else.

  Our success went to Ruth’s head. In no time she wanted a secretary. At that, she needed one to fend off the screwballs that popped out of the woodwork. So we let her hire a girl to help out. She picked a good typist, about fifty. Ruth is a smart girl, in a lot of ways. Her father showed signs of wanting to see the Pacific, so we raised her salary on condition he’d stay away. The three of us were having too much fun.

  The picture opened at the same time in both New York and Hollywood. We went to the premiere in great style with Ruth between us, swollen like a trio of bullfrogs. It’s a great feeling to sit on the floor, early in the morning, and read reviews that make you feel like floating. It’s a better feeling to have a mintful of money. Johnson and his men were right along with us. I don’t think he could have been too flush in the beginning, and we all got a kick out of riding the crest.

  It was a good-sized wave, too. We had all the personal publicity we wanted, and more. Somehow the word was out that we had a new gadget for process photography, and every big studio in town was after what they thought would be a mighty economical thing to have around. The studios that didn’t have a spectacle scheduled looked at the receipts of “Alexander” and promptly scheduled a spectacle. We drew some very good offers, Johnson said, but we made a series of long faces and broke the news that we were leaving for Detroit the next day, and to hold the fort awhile. I don’t think he thought we actually meant it, but we did. We left the next day.

  Back in Detroit we went right to work, helped by the knowledge that we were on the right track. Ruth was kept busy turning away the countless would-be visitors. We admitted no reporters, no salesmen, no one. We had no time. We were using the view camera. Plate after plate we sent to Rochester for developing. A print of each was returned to us and the plate was held in Rochester for our disposal. We sent to New York for a representative of one of the biggest publishers in the country. We made a deal.

  Your main library has a set of the books we published, if you’re interested. Huge heavy volumes, hundreds of them, each page a razor-sharp blowup from an 8x10 negative. A set of those books went to every major library and university in the world. Mike and I got a real kick out of solving some of the problems that have had savants guessing for years. In the Roman volume, for example, we solved the trireme problem with a series of pictures, not only the interior of a trireme, but a line-of-battle quinquereme. (Naturally, the professors and amateur yachtsmen weren’t convinced at all.) We had a series of aerial shots of the City of Rome taken a hundred years apart, over a millennium. Aerial views of Ravenna and Londinium, Palmyra and Pompeii, of Eboracum and Byzantium. Oh, we had the time of our lives! We had a volume for Greece and for Rome, for Persia and for Crete, for Egypt and for the Eastern Empire. We had pictures of the Parthenon and the Pharos, pictures of Hannibal and Caractacus and Vercingetorix, pictures of the Walls of Babylon and the building of the pyramids and the palace of Sargon, pages from the Lost Books of Livy and the plays of Euripides. Things like that.

  Terrifically expensive, a second printing sold at cost to a surprising number of private individuals. If the cost had been less, historical interest would have become even more the fad of the moment.

  When the flurry had almost died down, some Italian digging in the hitherto-unexcavated section of ash-buried Pompeii, dug right into a tiny buried temple right where our aerial shot had showed it to be. His budget was expanded and he found more ash-covered ruins that agreed with our aerial layout, ruins that hadn’t seen the light of day for almost two thousand years. Everyone promptly wailed that we were the luckiest guessers in captivity; the head of some California cult suspected aloud that we were the reincarnations of two gladiators named Joe.

  To get some peace and quiet Mike and I moved into our studio, lock, stock, and underwear. The old bank vault had never been removed, at our request, and it served well to store our equipment when we weren’t around. All the mail Ruth couldn’t handle we disposed of, unread; the old bank building began to look like a well-patronized soup kitchen. We hired burly private detectives to handle the more obnoxious visitors and subscribed to a telegraphic protective service. We had another job to do, another full-length feature.

  We still stuck to the old historical theme. This time we tried to do what Gibbon did in The Decline and Fall of the Roman Empire. And, I think, we were rather successful, at that. In four hours you can’t completely cover two thousand years, but you can, as we did, show the cracking up of a great civilization, and how painful the process can be. The criticism we drew for almost ignoring Christ and Christianity was unjust, we think, and unfair. Very few knew then,
or know now, that we had included, as a kind of trial balloon, some footage of Christ Himself, and His times. This footage we had to cut. The Board of Review, as you know, is both Catholic and Protestant. They—the Board—went right up in arms. We didn’t protest very hard when they claimed our “treatment” was irreverent, indecent, and biased and inaccurate “by any Christian standard.” “Why,” they wailed, “it doesn’t even look like Him,” and they were right; it didn’t. Not any picture they ever saw. Right then and there we decided that it didn’t pay to tamper with anyone’s religious beliefs. That’s why you’ve never seen anything emanating from us that conflicted even remotely with the accepted historical, sociological, or religious features of Someone Who Knew Better. That Roman picture, by the way—but not accidentally—deviated so little from the textbooks you conned in school that only a few enthusiastic specialists called our attention to what they insisted were errors. We were still in no position to do any mass rewriting of history, because we were unable to reveal just where we got our information.

  Johnson, when he saw the Roman epic, mentally clicked high his heels. His men went right to work, and we handled the job as we had the first. One day Kessler got me in a corner, dead earnest.

  “Ed,” he said, “I’m going to find out where you got that footage if it’s the last thing I ever do.”

  I told him that some day he would.

  “And I don’t mean some day, either; I mean right now. That bushwa about Europe might go once, but not twice. I know better, and so does everyone else. Now, what about it?”

  I told him I’d have to consult Mike and I did. We were up against it. We called a conference.

  “Kessler tells me he has troubles. I guess you all know what they are.” They all knew.

  Johnson spoke up. “He’s right, too. We know better. Where did you get it?”

  I turned to Mike. “Want to do the talking?”

  A shake of his head. “You’re doing all right.”

  “All right.” Kessler hunched a little forward and Marrs lit another cigarette. “We weren’t lying and we weren’t exaggerating when we said the actual photography was ours. Every frame of film was taken right here in this country, within the last few months. Just how—I won’t mention why or where—we can’t tell you just now.” Kessler snorted in disgust. “Let me finish.